Eric Church, Kid Rock & Margo Price

Saturday, August 20 | We are proud to announce that two-time CMA Award winner and four-time ACM Award winner, Eric Church, will headline the Carolina Kickoff happening at Dowdy-Ficklen Stadium on August 20th! A North Carolina native, this one-of-a-kind event will be a homecoming for sorts for Eric Church hosted by East Carolina University Athletics Department and Basis Entertainment.

Basis Entertainment has also announced multi-platinum award-winning American Rock ‘n roll icon, Kid Rock, to join Eric Church for the inaugural Carolina Kickoff Concert.

Kid Rock, a native of Detroit, whose musical style ranges from hip hop and rock to heavy metal and country, has sold over 26 million albums worldwide since breaking onto the scene in the 1990’s. The multi-instrumentalist has made hits across genres, from rap and rock with singles “Bawitdaba” and “Cowboy,” to country with “Picture,” collaboration with Sheryl Crow that charted No. 4 on the Hot 100. Rock’s 2007 album featuring the song “All Summer Long,” charted at No. 1 in eight countries across Europe and Australia, and the music video received more than 48 million views on YouTube. Rock has consistently released albums since 1990, many of them going platinum and multi-platinum with spots in the Top 10.

In addition to Rock and Church, Americana-country singer-songwriter Margo Price has been added to the impressive line-up. Price recently made history with her debut album, Midwest Farmer’s Daughter, on Jack White’s Nashville-based Third Man Records, garnering the Billboard’s Top Country Albums chart at No. 10 with 4,000 sold in its opening week, according to Nielsen Music. Price has received rave review from music critics making her one of the year’s most buzzworthy artists and landing her performance slots on NBC’s Saturday Night Live and CBS’s Late Show with Stephen Colbert.

Artists have been selected in the spirit of last year’s American Roots Music & Arts Festival event held in Raleigh, NC. Tickets for the Carolina Kickoff will go on sale beginning Thursday, June 2, at 10 a.m. ET, by visiting  Prices start at $39 and up.

Tickets for the Carolina Kickoff will go on-sale on May 17th for East Carolina University Students and Pirate Season Ticket Holders! Tickets will be available to the general public on May 24th at 10 am.

For additional information, please visit

Saturday, August 20

Dowdy-Ficklen Stadium